Who we are

Klosters Trading Corporation, in business since 1987, is a provider of competitive insights in the mass retail space both in the U.S. and Europe. In addition, Klosters follows all major companies engaged in the  toy, video-games, consumer electronic, and craft product areas. For information on its owner, Lutz Muller, please tab forward to the "Bio" Section.


Klosters' clients are large finance entities who use Klosters as a resource for intelligence data on which to base strategies or recommendations.


Klosters relies on three source levels. The first are exclusive retailer panels of ten retail stores each - one panel for toys and the second for video games. These panels provide sell-though data, market share data, shelf space metrics and an assessment of manufacturer-related problems and opportunities. The second are national buyers at large toy and video-game retailers both in the U.S. and Europe. These provide color on products and manufacturers. The last are third-party manufacturers in China who share information on costing, production and supply chain issues issues relating to the toy and video-games industry.  


Lutz Muller, the owner, also has a monthly toy-related column in the Toy World Magazine U.K. as well as in the U.S. Toy Directory. The former is arguably the leading toy industry publication worldwide and the latter the leding toy/video game industry publication in the United States.   

Learn more about Klosters Trading Corporation:

Lutz Muller's Bio