Who we are

Klosters Trading Corporation, in business since 1987, is a provider of competitive insights in the mass retail space both in the U.S. and Europe. In addition, Klosters follows all major companies engaged in the  toy, video-games, consumer electronic, and craft product areas. For information on its owner, Lutz Muller, please tab forward to the "Bio" Section.


Klosters' clients fall into two groups - one is large finance entities who use Klosters as a resource for intelligence data on which to base strategies or recommendations; the other are manufacturers who look to Klosters to provide objective and accurate assessments on their competitors and themselves. Sometimes the latter also use Klosters' services to correct any shortcomings in operations so uncovered in this assessment.


Klosters relies on three source levels. The first are exclusive retailer panels of ten retail stores each - one panel for toys, the second for video games and the third for consumer electronics.  These panels provide sell-though data, market share data, shelf space metrics and an assessment of manufacturer-related problems and opportunities. The second are national buyers at large toy, video-game and consumer electronics retailers both in the U.S. and Europe. These provide color on products and manufacturers. The last are third-party manufacturers in China who share information on costing, production and supply chain issues issues relating to the toy, video-games and consumer electronics industry.  


Lutz Muller, the owner, also has a monthly toy-related column in the Toy World Magazine U.K. as well as in the U.S. Toy Directory. The former is arguably the leading toy industry publication worldwide and the latter the leding toy/video game industry publication in the United States.   

Learn more about Klosters Trading Corporation:

Lutz Muller's Bio