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Page Title

1

Toy Industry Assessment November 15, 2016

2

Klosters Trading Corporation

3

Methodology

4

Consumer Feedback

5

Page Index

6

The Toy Market

7

Chinese Toy Export Pricing

8

The Hanjin Issue

9

The influence of ToysToLife

10

Toy Market Seasonality

11

Deloitte Survey

12

U.S. Toy Market Categories

13

Comment to U.S. Toy Market Metrics

14

Toy Sales International

15

Worldwide Toy Sales History

16

Toy Market Outlook 2017

17

MATTEL HASBRO OVERVIEW  

18

Mattel License Exposure

19

Hasbro License Exposure

20

Share   MAT/HAS U.S. Toy Market Share

21

MAT/HAS U.S. Doll Market

22

MAT/HAS U.S. Action Figure Market Share 2011-2016

23

MAT/HAS U.S. Preschool Market Share 2011-2016

24

MAT/HAS U.S. Games/Puzzles Market Share 2011-2016

25

MAT/HAS U.S. Vehicle Market Share 2011-2016

26

MAT/HAS U.S. Construction Market Share 2011-2016

27

MAT/HAS U.S. Other Toys Market Share 2011-2016

28

MAT/HAS Market Share Worldwide

29

RETAIL

30

Retailer Online Sales Performance

31

U.S. Toy Retailer Market Shares

32

Toy Retailer Consumer Satisfaction

33

ToysRUs Status

34

ToysRUs Sales Projection

35

Wal-Mart Status

36

Amazon Status

37

Dollar Stores Status

38

Target Status

39

WMT and TGT Toy Space History

40

WMT and TGT Historical Toy Space

41

MOVIES

42

Toys and Movies 4/2016

43

Action Figure Movies 4/2016

44

Fashion Doll Movies 4/016

45

Preschool Movies 4/2016

46

2017 Movies

47

MATTEL

48

Mattel Overall Status

49

Mattel’s Movies 4/2016

50

Max Steel

51

Fantastic Beasts

52

Fashion Dolls

53

Disney Princess Mattel versus Hasbro

54

Shelf Space Princesses vs Barbie

55

Major Fashion Doll Competitors

56

Best Selling Dolls North America

57

Best Selling Fashion Dolls Europe

58

Best Selling Fashion Dolls AustralAsia, Brazil and S. Africa

59

Fashion Dolls U.S. Shelf Space

60

Fashion Dolls U.S. Market Shares History

61

Recent Fashion Dolls U.S. Market Shares

62

Wheels

63

BoomCo

64

BoomCo Shelf Space

65

Mattel Action Figures

66

Mattel Action Figure Shelf Space

67

Mattel Boy/Girl Sales Projection 4/2016

68

Mattel Boy/Girl Sales Projection 2016/2017

69

Fisher Price 

70

Amrican Girl

71

American Girl Shop at ToysRUs

72

Mega

73

Construction Toys U.S. Shelf Space

74

Acquisitions

75

Mattel Sales Projection 4/2016

76

Mattel Sales Projection 2016/2017

77

HASBRO

78

Hasbro Overall Status

79

Hasbro’s Movies 4/2016

80

Trolls

81

Moana

82

Dr. Strange

83

Rogue One

84

Hasbro Boy Category  Status

85

Star Wars Rogue

86

Beyblade Burst

87

Best Selling Action Figures North America

88

Best Selling Action Figures Europe

89

Best Selling Action Figures AustralAsia. Brazil and S.Africa

90

Hasbro Action Figures U.S.Shelf Space Status

91

Boy/Princess Projection 4/2016

92

Boy/Princess Projection 2016/2017

93

Hasbro Girl Category  Status

94

Disney Princess at Hasbro

95

Hasbro Preschool  Status

96

Hasbro Games and Puzzles Status

97

Hasbro’s Board Games Ranking – U.S

98

Hasbro’s Board Games Ranking – Europe

99

Hasbro’s Board Games Ranking – AustralAsia, Brazil and S.Africa

100

Hasbro Sales Projection 4/2016

101

Hasbro Sales Projection 2016 and 2017

102

VTECH/LEAPFROG

103

ELP Overall Status

104

ELP Market Shares U.S

105

Competitive Environment

106

Top Selling Learning Products North America

107

Top Selling Learning Products Europe

108

Top Selling Learning Products AustralAsia, Brazil and S.Africa

109

ELP Shelfspace

110

Vtech/LF Sales 2015 and 2016

111

JAKKS PACIFIC

112

Jakks Pacific Overall Status

113

Jakks’ Movies

114

Toys

115

Jakks’ Bestsellers

116

Disguise

117

Halloween Licenses

118

Jakks Sales Projection 4/201

119

Jakks Sales Projection 2016 and 2017

120

TOYS TO LIFE

121

Infinity drops out

122

Skylanders  Imaginators

123

Skylanders Imaginators

124

Imaginator Creator Crystal

125

Playmation

126

ToysToLife Shelf Space Status

127

ToysToLife Shelf Space History

128

ToysToLife U.S. Retail Sales

129

ToysToLife Sales History

130

SPIN MASTER

131

Spin Master Overall Status

132

Spin Master Bestsellers

133

Spin Master Acquisitions

134

Spin Master Sales History

135

Spin Master Sales Projection 4/2016

136

Spin Master Sales Projection 2016/2017