Klosters Toy Newsletter

May 1, 2022


The Klosters Toy Newsletter contains the following



Part 1: Supply Chain  – 15 pages

This is what it contains:


The disconnect between sell-through and manufacturers’ reported shipments is quantified based on Earnings Reports.


The article finds that the supply chain issue resurfacing as an issue affecting manufacturers and retailers.


It also assesses the status of the toy industry in North America, Europe, and Asia


It shows shelf space changes for the toy department at WMT and TGT at end April between 2018 and 2022


The data also show shelf space changes for Fashion Dolls, Action Figures, Construction Toys, Blasters and Educational Toys



This Newsletter is available to all subscribers of the Klosters Toy Newsletter, be that for the month of May only or on an annual basis. The same subscribers will also receive on a complimentary basis an Assessment of the Games and Puzzles Toy Category based on buyer feedback from six key markets – the U.S., Germany, France, Spain, China, and Japan – and shows market share changes since the pandemic struck for all companies with market shares above 0.5%


Part 2: Toy Manufacturers – 29 pages


The article offers opinions on the recent announcement by Mattel that they are putting themselves up for sale

We also look at the online performance of the five companies covered – Hasbro, Mattel, Jakks, Spin Master and Funko – and assess the consumer loyalty index from there.


We list the top five IPs worldwide for Fashion Dolls, Action Figures, and Educational Toys, at 28 retailers in 17 countries and report on market share changes  March versus April


Finally, we show the sell-through performance for the same five companies for the first quarter 2022 and for April  by major segments and totals.



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