Klosters Toy Newsletter


June 1,2021


The Klosters Toy Newsletter contains the following



Part 1: Toy Manufacturers – 28 pages

This Newsletter assesses worldwide sell-through for April and May as reported by toy buyers on six continents for Funko,  Hasbro, Jakks Pacific,  Mattel, Spin Master and VTec/Leapfrog.   

It lists all so far known toy-related movies for 2021 and 2022, with the master licensee name if available

It identifies the top five competitive IPs for Fashion Dolls, Action Figures and Learning Toys, at the end of May at major retailers on six continents.

It also shows Hasbro’s performance in the Board Game category worldwide with market share changes in North America, Europe and Emerging Markets between June 2018 and May 2021.



Part 2: Supply Chain - 10 pages

This article provides U.S. toy buyers assessment of 2021 toy market seasonality compared to 2019 and 2022.


It assesses the pandemic outlook for 2021 for six continents and provides toy market sell-through data for each.


We look at how consumer online searches for toys at the major retailers in the U.S.  are changing.


We show how shelf space has over time evolved for Fashion Dolls, Action Figures, Construction Toys, Blasters and Learning Toys.


We also review shelf space changes over the past five years at Wal-Mart and Target


Subscribers will also receive a complimentary copy of the six-country assessment of the Action Figure Market to be published in the course of June, 2021


Both Part 1 and Part 2 combined have a subscription fee of $150 for the monthly issue or $1200 for an annual subscription to be made via the link provided below.



Klosters Toy Newsletter
1,200.00 USD

Annual Subscription

Klosters Toy Newsletter
150.00 USD

Monthly Subscription