Klosters Toy Newsletter


September 1,2021


The Klosters Toy Newsletter contains the following



Part 1: Supply Chain  – 11 pages


The Klosters Retailer Panel stores consisting of 10 major U.S. toy retailers were asked about their business in August and their outlook for the rest of the year.


Their responses covered foot traffic, sell-through, inventory levels, inventory shortages, price increases and the sales outlook for the remainder of the year.


The article also tracks digital performance in the toy space by the five leading retailers since beginning of the pandemic until end of August.


It also looks at the shelf space changes at Target and Wal-Mart in particular and quantifies end August product shortages by category.


Lastly, it quantifies shelf space changes for Fashion Dolls, Action Figures, Blasters, Learning Toys, and Construction by company and IP.



This Newsletter is available to all subscribers of the Klosters Toy Newsletter . These same subscribers will receive on a complimentary basis an Assessment of the Games and Puzzles Toy category based on buyer feedback from six key markets – the U.S., Germany, France, Spain, China, and Japan – and shows market share changes since the pandemic struck for all companies with market shares above 0.5%.


Part 2: Toy Manufacturers – 24 pages


This Newsletter assesses July and August sell-through numbers for Hasbro, Mattel, Spin Master, Jakks Pacific and Funko plus that of their major IPs.

The article also  identifies the top five competitive IPs for Fashion Dolls, Action Figures and Learning Toys, at the end of August at major retailers on six continents.

It also shows Hasbro’s performance in the Board Game Category worldwide with market share changes in North America, Europe and Emerging Markets between June 2018 and August 2021.



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