Klosters Toy Newsletter

December 1,2021


The Klosters Toy Newsletter contains the following



Part 1: Supply Chain  – 17 pages


The Klosters Retailer Panel stores consisting of 10 major U.S. toy retailers were asked about their business  and their outlook for the rest of the year.


Their responses covered foot traffic, sell-through, inventory levels, inventory shortages, price increases and the sales outlook for the remainder of the year.


The article also looks at the ongoing supply chain issues and suggests that things are not getting any better. It also looks at emerging shortages at WMT and TGT.


It also looks at the shelf space changes at Target and Wal-Mart and quantifies product category variances


Lastly, it quantifies shelf space changes for Fashion Dolls, Action Figures, Blasters, Learning Toys, and Construction by company and IP.



Part 2: Toy Manufacturers – 24 pages


This Newsletter assesses the October and November performance by Hasbro, Mattel, Spin Master, Jakks Pacific, VTech/LF and Funko their December outlook as reported by toy buyers worldwide.

It also looks at the website performance of Hasbro, Mattel, Spin Master, Jakks Pacific and Funko and assesses the consumer loyalty index of each.

The article also identifies the top five competitive IPs for Fashion Dolls, Action Figures and Learning Toys, at the end of November at major retailers on six continents.

It also shows Hasbro’s performance in the Board Game Category worldwide with market share changes in North America, Europe, and Emerging Markets between June2018 and Octoberr 2021.


This Newsletter is available to all subscribers of the Klosters Toy Newsletter . These same subscribers will receive on a complimentary basis an Assessment of the Learning Toy category based on buyer feedback from six key markets – the U.S., Germany, France, Spain, China, and Japan – and shows market share changes since the pandemic struck for all companies with market shares above 0.45%.



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