Klosters Toy Manufacturer Newsletter September 1, 2022


This article first looks at the online performance of the leading companies – Hasbro, Mattel, Spin Master, Jakks, and Funko – and quantifies the loyalty index of its online consumer base.

We also show the top five IPs for Fashion Dolls, Action Figures, and Educational Toys as reported by toy buyers at 27 major retailers in 16 countries – three in North America, five in Europe, and eight in Emerging Markets. In addition, we show Hasbro’s market shares in Board Games in the same three territories.

Finally, we show July and August sell-through rates for Mattel, Hasbro, Jakks Pacific, Spin Master and Funko, including major subsegments .


Klosters Toy Supply Chain Newsletter September 2022

We are looking at the current status of the supply chain in China and the U.S. West Coast Ports  


The article also shows revised sell-through forecasts for the U.S. Toy Market including all toy categories. In addition, it revises the international sales forecasts for leading countries and worldwide.


The article shows shelf space changes for the toy department at WMT and TGT at end August between 2017 and 2022


The data also show shelf space changes for Fashion Dolls, Action Figures, Construction Toys, Blasters and Educational Toys.


This Newsletter is available to all subscribers of the Klosters Toy Letters. These same subscribers will also receive on a complimentary basis an Assessment of the Games and Puzzles Toy Category based on buyer feedback from six key markets – the U.S., Germany, France, Spain, China, and Japan – and shows market share changes since the pandemic struck for all companies with market shares above 0.5%..





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