Project Media Toys provides the following information:


It measures U.S. sell-through at WMT, TGT, and Amazon, for Action Figure and Doll properties with particular focus on media-promoted IPs and this on a weekly basis as from March 7, 2022 until the most recent weekend.


  • Specifically, it provides weekly market shares for the top 41 Action Figure manufacturers and 36 Doll manufacturers at these three retailers (which represent about two-thirds of the toy market in the United States).
  • It also gives weekly market shares for 80 media promoted Action Figure IPs and 22 Doll IPs at the same three retailers.
  • Finally, it shows on a weekly basis the shelf space at WMT and TGT for 14 Action Figures manufactures [and their 59 IPs] as well as 11 Doll manufacturers [and their 43 IPs].


For instance, it allows you to track the transition of market shares and shelf space for Disney Princess and Frozen from Hasbro to Mattel and how this affects Hasbro’s market share overall. It also gives you market share information on the newly launched Monsters IP.


The cost of each report is $500





Project Media Toys
500.00 USD
( Sales tax and shipping costs not included )

Cost is for one month subscription.

Project Media Toys
6,000.00 USD
( Sales tax and shipping costs not included )

Cost is for 13 4-weekly reports. First report will be emailed within 24 hours after receipt of payment and then automatically every 4 weeks thereafter up to a total of 13 reports.