Detailed Page Index Toy Manufacturers

 

 

Please note that we shall issue an assessment of the Doll category in the course of July. This assessment will be similar in methodology to the assessments on the Learning Toy category, Games and Puzzles, and Action Figures published earlier.  This will be an exclusive for subscribers of the Newsletter, be that for July only or on a yearly basis. We also plan on issuing follow-up assessments on all four categories – each on a monthly basis starting in August.

 

 

 

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OVERALL CAVEATS

All projections are based on sell-through, not shipments, reported by 31 retailers in 189 countries – 9 retailers in 3 countries in North America; 10 retailers and 5 countries in Europe; 4 countries and 5 retailers in Asia; 2 retailers in 2 countries in the Pacific area; 2 countries and 2 retailers in Africa and 2 countries and 3 retailers in Latin America

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2

MOVIE RELEASES

Impact of delayed movie releases on toy market in 2020 and comparison with 2019; worst affected toy manufacturers

5

3

THE PIVOT FROM BRICK - AND-MORTAR TO ONLINE 

This looks at how well the five leading North American toy manufacturers performed online between February and June

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4

  1.  

 

 

7

4.1

Company 2nd Q 2020 sell-through assessment

Sell-through performance percentage versus last year and reasons for this development

8

4.2

Boy/Girl 2nd Q 2020 sell-through assessment

Sell-through performance percentage versus last year and reasons for this development

8

 

Top Fashion Doll IPs in each major market

 

Calculated on the basis of feedback from 31 retailers in 19 major toy markets.

 

8

 

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

9

 

Europe

Top five IPs in 5 markets at 10 major retailers; commentary on performance

11

 

AustralAsia, Latin America, Africa

Top five IPs in 11 markets at 11 major retailers; commentary on performance

12

 

Fashion Dolls Worldwide

 

Overall performance in June by Mattel, Hasbro, MGAE, Just Play and Spin Master

13

4.3

Preschool   2nd Q 2020 sell-through assessment

Sell-through performance percentage versus last year and reasons for this development

13

4.4

American Girl 2nd Q 2020 sell-through assessment

Sell-through performance percentage versus last year and reasons for this development

13

4.5

Mega   2nd Q 2020 sell-through assessment

Sell-through performance percentage versus last year and reasons for this development

13

5

HASBRO

 

 

13

5.1

Company 2nd Q 2020 sell-through assessment
 

Sell-through performance percentage versus last year and reasons for this development

14

5.2

Boy Category 2nd Q 2020 sell-through assessment

 

Sell-through performance percentage versus last year and reasons for this development

15

 

Top Action Figure IPs in each major market

 

Calculated on the basis of feedback from 31 retailers in 18 major toy markets.

 

15

 

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

16

 

Europe

Top five IPs in 5 markets at 10 major retailers; commentary on performance

18

 

AustralAsia, Latin America, Africa

 

Top five IPs in 11 markets at 11 major retailers; commentary on performance

19

 

Action Figures Worldwide

Overall performance in June by Mattel, Hasbro, Spin Master, Jazwares, Just Play, and Funko

20

5.3

Girls properties - 2nd Q 2020 sell-through assessment

 

Calculated on the basis of feedback from 31 retailers in 18 major toy markets

20

5.4

Preschool 2nd Q 2020 sell-through assessment

 

Calculated on the basis of feedback from 31 retailers in 18 major toy markets

20

5.5

Games and Puzzles May and June sell-through performance

Calculated on the basis of feedback from 31 retailers in 18 major toy markets

20

 

Position in each major market

 

Calculated on the basis of feedback from 31 retailers in 18 major toy markets.

 

21

 

North America

Hasbro’s position in 3 markets at 9 major retailers; commentary on performance; market share changes

22

 

Europe

Hasbro’s position in 5 markets at 10 major retailers; commentary on performance; market share changes

24

 

AustralAsia, Latin America, Africa

Hasbro’s position in 10 markets at 12 major retailers; commentary on performance; market share changes

26

 

Hasbro Position Worldwide

Market share changes between June 2019 and June 2020

 

26

6

LEAPFROG/VTECH

 

 

26

6.1

Company 2nd Q 2020 sell-through assessment

 

Overall Performance

27

6.2

Top Learning Products in each major market

 

Calculated on the basis of feedback from 31 retailers in 18 major toy markets

27

 

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

28

 

Europe

Top five IPs in 5 markets at 10 major retailers; commentary on performance

30

 

AustralAsia, Latin America, Africa

Top five IPs in 10 markets at 12 major retailers; commentary on performance

31

 

Learning Product Positions Worldwide

Performances of Vtech/LF, Mattel, Melissa + Doug and MGAE in the Learning Category

32

7

JAKKS PACIFIC  

 

32

7.1

Company 2nd Q 2020 sell-through assessment

 

Sell-through performance percentage versus last year and reasons for this development

32

7.2

Special Events

 

Apex License

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8

SPIN MASTER

 

 

32

8.1

Company 2nd Q 2020 sell-through assessment

 

Sell-through performance percentage versus last year and reasons for this development

32

8.2

Games [incl. Gund] -   2nd Q 2020 sell-through assessment

 

Sell-through performance percentage versus last year and reasons for this development

33

8.3

Remote Control/ Interactive - 2nd Q 2020 sell-through assessment

 

Sell-through performance percentage versus last year and reasons for this development

33

8.4

Boys Action Figures and HiTech -   2nd Q 2020 sell-through assessment
 

 

Sell-through performance percentage versus last year and reasons for this development

34

8.5

Preschool- 2nd Q 2020 sell-through assessment
 

Sell-through performance percentage versus last year and reasons for this development

34

8.6

Outdoor - 2nd Q 2020 sell-through assessment

 

Sell-through performance percentage versus last year and reasons for this development

34

9

FUNKO

 

2nd Q Sell-through performance percentage versus last year and reasons for this development

35

 

CAUTION

 

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