Page Index Klosters Toy Manufacturer Newsletter August 2019

 

 

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Contents

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OVERALL CAVEATS

All projections are based on sell-through, not shipments, reported by 32 retailers in 18 countries – 9 retailers in 3 countries in North America; 10 retailers and 5 countries in Europe; 4 countries and 5 retailers in Asia; 2 retailers in 2 countries in the Pacific area; 2 countries and 3 retailers in Africa and the same in Latin America

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2

MATTEL

 

 

1

2.1

Second Quarter and July Performance

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance July

1

2.2

Boy/Girl Category Second Quarter and July Performance

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance July

2

 

Top Fashion Doll IPs in each major market

 

Calculated on the basis of feedback from 32 retailers in 18 major toy markets.

 

2

 

North America:

 

Top five IPs in 3 markets at 9 major retailers; commentary on performance

3

 

Europe:

 

Top five IPs in 5 markets at 10 major retailers; commentary on performance

4

 

AustralAsia, Latin America, Africa

Top five IPs in 10 markets at 12 major retailers; commentary on performance

5

 

Fashion Dolls Worldwide

 

Overall performance in July by Mattel, Hasbro, MGAE, Just Play and Spin Master

5

2.3

Preschool Second Quarter and July Performance

 

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance July

5

2.4

American Girl Second Quarter and July Performance

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance July; American Girl re-entry into mass retail; importance of Just Play acquiring the Journey Girls license from TRU Kids

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2.5

Mega Second Quarter and July Performance

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance

6

2.6

Other Events

First reading on sell-through of BTS Action Figures and UNO game; acquisition of TOP GUN license.

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3

HASBRO

 

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3.1

Second Quarter and July Performance

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance in July

6

3.2

The Boy Segment

 

 

7

 

Second Quarter and July Performance

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance in July

7

 

Top Action Figure IPs in each major market

Calculated on the basis of feedback from 32 retailers in 18 major toy markets.

 

7

 

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

8

 

Europe

Top five IPs in 5 markets at 10 major retailers; commentary on performance

9

 

AustralAsia, Latin America, Africa

 

Top five IPs in 10 markets at 12 major retailers; commentary on performance

10

 

Action Figures Worldwide

 

Overall performance in May by Mattel, Hasbro, Spin Master, Jakks Pacific, Jazwares, Just Play, and Funko

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3.3

Girls properties Second Quarter and July Performance

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance July

10

3.4

Preschool - Second Quarter and July Performance

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance July

10

3.5

Games and Puzzles

 

 

10

 

Second Quarter and July Performance

 

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance July

11

 

Position in each major market

Hasbro’s performance  calculated on the basis of feedback from 32 retailers in 18 major toy markets.

 

 

 

 

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North America

Hasbro’s position in 3 markets at 9 major retailers; commentary on performance; market share changes

12

 

Europe

Hasbro’s position in 5 markets at 10 major retailers; commentary on performance; market share changes

13

 

AustralAsia, Latin America, Africa

 

Hasbro’s position in 10 markets at 12 major retailers; commentary on performance; market share changes

14

 

Hasbro Position Worldwide

 

Market share changes between June 2018 and July 2019

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4

LEAPFROG/VTECH

 

14

4.1

Second Quarter and July Performance

Assessment sell-through 2nd quarter and July

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4.2

Top Learning Products in each major market

Calculated on the basis of feedback from 32 retailers in 18 major toy markets.

 

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North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

15

 

Europe

Top five IPs in 5 markets at 10 major retailers; commentary on performance

17

 

AustralAsia, Latin America, Africa

Top five IPs in 10 markets at 12 major retailers; commentary on performance

18

 

Learning Product Positions Worldwide

Performances of Vtech/Lf, Mattel, Melissa + Doug, Spin Master, MGAE, Learning Resources, Elanco and 4M in the Learning Category

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Special Events

 

Launch LeapBuilders into Construction toy category

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5

JAKKS PACIFIC

 

 

18

5.1

Second Quarter and July Performance

 

Assessment sell-through 2nd quarter and July

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6

SPIN MASTER

 

 

18

6.1

Second Quarter and July Performance

 

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance in July

18

6.2

Games [incl. Gund] - Second Quarter and July Performance

 

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance in July

 

6.3

Remote Control/ Interactive - June and Second Quarter Performance

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance in July

 

6.4

Boys Action Figures and HiTech - June and Second Quarter Performance

 

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance in July

 

6.5

Preschool and Girls  - Second Quarter and July Performance

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance in July

 

6.6

Outdoor - Second Quarter and July Performance

 

Assessment sell-through projections versus 2nd quarter shipments; company sell-through performance in July

 

6.7

Special Events

 

Gund Line Friends innovation

 

7

Funko  Second Quarter and July Performance

 

Assessment sell-through 2nd quarter and July

 

 

CAUTION

 

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