Please note that we shall issue a new assessment of the Learning Toy category in the course of July. This will be similar in methodology to the assessment made on this category in May. This will be an exclusive for subscribers of the Newsletter, be that for August only or on a yearly basis. We also plan on issuing follow-up assessments on the other three categories – Games and Puzzles, Action Figures and Dolls - each on a monthly basis starting in September.

 

Detailed Page Index:

 

Page #

Title #

Title

Contents

1

1

OVERALL CAVEATS

All projections are based on sell-through, not shipments, reported by 31 retailers in 189 countries – 9 retailers in 3 countries in North America; 10 retailers and 5 countries in Europe; 4 countries and 5 retailers in Asia; 2 retailers in 2 countries in the Pacific area; 2 countries and 2 retailers in Africa and 2 countries and 3 retailers in Latin America

1

2

MOVIE RELEASES

 

Change in toy movies release timing

2

3

THE PIVOT FROM BRICK - AND-MORTAR TO ONLINE 

 

 
   

MATTEL

 

4

4.1

2nd Q 2020 shipments vs sell-through; 3rd Q sell-through assessment

 

Mattel’s overall shipments vs. sell-through performance second quarter; sell-through assessment for July

5

4.2

Boy/Girl 2nd Q 2020 shipments vs sell-through; 3rd Q sell-through assessment

Category shipments vs. sell-through performance second quarter; Barbie discrepancy; sell-through assessment for July

5

 

Top Fashion Doll IPs in each major market

 

Calculated on the basis of feedback from 31 retailers in 19 major toy markets.

 

5

 

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

7

 

Europe

Top five IPs in 5 markets at 10 major retailers; commentary on performance

18

 

AustralAsia, Latin America, Africa

Top five IPs in 11 markets at 11 major retailers; commentary on performance

10

 

Fashion Dolls Worldwide

 

Overall performance in July by Mattel, Hasbro, MGAE, Just Play and Spin Master

10

4.3

 2nd Q 2020 shipments vs sell-through; 3rd Q sell-through assessment

 

2nd Q sell-through performance percentage versus shipments; sell-through in July

10

4.4

American Girl 2nd Q 2020 shipments vs sell-through; 3rd Q sell-through assessment

 

2nd Q Klosters sell-through assessment versus numbers reported by the company – reasons for difference; sell-through assessment for July.

10

4.5

2nd Q 2020 shipments vs sell-through; 3rd Q sell-through assessment

 

2nd Q sell-through performance percentage versus shipments; sell-through in July

11

5

HASBRO

 

 

11

5.1

Company

 

Hasbro’s overall shipments vs. sell-through performance second quarter and explanations for the major difference between the two; sell-through assessment for July

11

5.2

Boy Category 2nd Q 2020 shipments vs sell-through; 3rd Q sell-through assessment

Reported shipment numbers for second quarter versus sell-through and explanations for the major difference between the two; sell-through assessment for July

12

 

Top Action Figure IPs in each major market

 

Calculated on the basis of feedback from 31 retailers in 18 major toy markets.

 

12

 

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

13

 

Europe

Top five IPs in 5 markets at 10 major retailers; commentary on performance

15

 

AustralAsia, Latin America, Africa

 

Top five IPs in 11 markets at 11 major retailers; commentary on performance

17

 

Action Figures Worldwide

Overall performance in June by Mattel, Hasbro, Spin Master, Jazwares, Just Play, and Funko

17

5.3

Girls properties - 2nd Q 2020 shipments vs sell-through; 3rd Q sell-through assessment

Reported shipment numbers for second quarter versus sell-through and explanations for the major difference between the two; sell-through assessment for July

18

5.4

Preschool

 

Reported shipment numbers for second quarter versus sell-through and explanations for the major difference between the two; sell-through assessment for July

18

5.5

Games and Puzzles

 

Reported shipment numbers for second quarter versus sell-through and explanations for the major difference between the two; sell-through assessment for July

18

 

Position in each major market

 

Calculated on the basis of feedback from 31 retailers in 18 major toy markets.

 

19

 

North America

Hasbro’s position in 3 markets at 9 major retailers; commentary on performance; market share changes

20

 

Europe

Hasbro’s position in 5 markets at 10 major retailers; commentary on performance; market share changes

22

 

AustralAsia, Latin America, Africa

Hasbro’s position in 10 markets at 12 major retailers; commentary on performance; market share changes

24

 

Hasbro Position Worldwide

Market share changes between June 2019 and July 2020

 

24

6

LEAPFROG/VTECH

 

 

24

6.1

Company 2nd Q 2020 sell-through assessment; 3rd Q projection

 

Overall sell-through performance 2nd Quarter and July 2020

25

6.2

Top Learning Products in each major market

 

Calculated on the basis of feedback from 31 retailers in 18 major toy markets

25

 

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

26

 

Europe

Top five IPs in 5 markets at 10 major retailers; commentary on performance

28

 

AustralAsia, Latin America, Africa

Top five IPs in 10 markets at 12 major retailers; commentary on performance

30

 

Learning Product Positions Worldwide

Performances of Vtech/LF, Mattel, Melissa + Doug and MGAE in the Learning Category

30

7

JAKKS PACIFIC  

 

30

7.1

Company 2nd Q 2020 shipments vs sell-through; 3rd Q sell-through assessment

 

Jakks’ overall shipments vs. sell-through performance second quarter; sell-through assessment for July

31

8

SPIN MASTER

 

 

31

8.1

Company 2nd Q 2020 sell-through assessment; 3rd Q projection

Overall sell-through performance 2nd Quarter and July 2020

31

8.2

Games [incl. Gund] -   2nd Q 2020 sell-through assessment

 

Sell-through performance 2nd Q 2020 percentage versus last year; July performance

31

8.3

Remote Control/ Interactive - 2nd Q 2020 sell-through assessment

 

Sell-through performance 2nd Q 2020 percentage versus last year; July performance

31

8.4

Boys Action Figures and HiTech -   2nd Q 2020 sell-through assessment
 

 

Sell-through performance 2nd Q 2020 percentage versus last year; July performance

32

8.5

Preschool- 2nd Q 2020 sell-through assessment
 

Sell-through performance 2nd Q 2020 percentage versus last year; July performance

32

8.6

Outdoor - 2nd Q 2020 sell-through assessment

 

Sell-through performance 2nd Q 2020 percentage versus last year; July performance

32

9

FUNKO

 

Sell-through performance 2nd Q 2020 percentage versus last year; July performance

 

33

 

CAUTION

 

Copyright distribution restriction

 

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