Klosters Toy Manufacturer Newsletter January 1, 2021 – Page Index

 

 

Please note that we shall issue a new assessment of the Games and Puzzles Toy category in the course of January. This will be similar in methodology to the assessment made on this category September and it will measure market shares of all companies active in the space with market shares above 0.45% for the United States, Germany, France, Spain, China and Japan. This will be available to subscribers of the Newsletter, be that for January only or on a yearly basis. We also plan on issuing follow-up assessments on the other three categories – Action Figures, Dolls and Learning - each on a monthly basis starting in February

 

 

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1

OVERALL CAVEATS

All projections are based on sell-through, not shipments, reported by 31 retailers in 18 countries – 9 retailers in 3 countries in North America; 10 retailers and 5 countries in Europe; 4 countries and 5 retailers in Asia; 2 retailers in 2 countries in the Pacific area; 2 countries and 2 retailers in Africa and 2 countries and 3 retailers in Latin America

1

2

MATTEL

 

 

1

2.1

Company 4th Q sell-through assessment

 

Sell-through assessment for 4th Q 2020

2

2.2

Boy/Girl 4th Q sell-through assessment

Sell-through comparison Oct/Nov on one side and whole 4th Q on the other by main toy product segments

3

 

Top Fashion Doll IPs in each major market

 

Calculated on the basis of feedback from 32 retailers in 18 major toy markets.

 

3

 

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

4

 

Europe

Top five IPs in 5 markets at 10 major retailers; commentary on performance

5

 

AustralAsia, Latin America, Africa

Top five IPs in 10 markets at 13 major retailers; commentary on performance

7

 

Fashion Dolls Worldwide

 

Overall performance by Mattel, Hasbro, MGAE, Just Play and Spin Master

7

2.3

Preschool 4th Q sell-through assessment

 

October and November sell-through estimates versus whole 4th Q. Commentary on Learning toys versus play-only.

7

2.4

American Girl 4th Q sell-through assessment

 

October and November sell-through estimates versus whole 4th Q.

8

2.5

Mega 4th Q sell-through assessment

October and November sell-through estimates versus whole 4th Q.

7

3

HASBRO

 

8

3.1

Company

 

4th Q sell-through estimate; commentary on  E1

8

3.2

 Company

 

 4th Q sell-through estimate; commentary on main drivers

8

 

Top Action Figure IPs in each major market

 

Calculated on the basis of feedback from 32 retailers in 18 major toy markets.

 

8

 

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

10

 

Europe

Top five IPs in 5 markets at 10 major retailers; commentary on performance

11

 

AustralAsia, Latin America, Africa

 

Top five IPs in 10 markets at 13 major retailers; commentary on performance

13

 

Action Figures Worldwide

Overall performance in December by Mattel, Hasbro, Spin Master, Jazwares, Just Play, and Funko

13

3.3

Girls

 

December sell-through estimates – main drivers

13

3.4

Preschool 4th Q sell-through assessment

December sell-through estimates – main drivers

13

3.5

Games and Puzzles

 

December  and quarterly sell-through assessment

14

 

Position in each major market

 

Calculated on the basis of feedback from 32 retailers in 18 major toy markets.

 

14

 

North America

Hasbro’s position in 3 markets at 9 major retailers; commentary on performance; market share changes

15

 

Europe

Hasbro’s position in 5 markets at 10 major retailers; commentary on performance; market share changes

16

 

AustralAsia, Latin America, Africa

Hasbro’s position in 10 markets at 13 major retailers; commentary on performance; market share changes

18

 

Hasbro Position Worldwide

Market share changes between June 2019 and December  2020

 

19

4

LEAPFROG/VTECH

 

 

19

4.1

Company

  1.  

19

4.2

Top Learning Products in each major market

 

Calculated on the basis of feedback from 32 retailers in 18 major toy markets

19

 

North America

Top five IPs in 3 markets at 9 major retailers; commentary on performance

21

 

Europe

Top five IPs in 5 markets at 10 major retailers; commentary on performance

22

 

AustralAsia, Latin America, Africa

Top five IPs in 10 markets at 13 major retailers; commentary on performance

24

 

Learning Product Positions Worldwide

Performances of Vtech/LF, Mattel, Melissa + Doug and MGAE in the Learning Category

24

5

JAKKS PACIFIC  

Company sell-through performance in December – U.S., International and Halloween

24

6

SPIN MASTER

 

 

24

6.1

Company 4th Q sell-through assessment

 

November and December versus full 4th Q sell-through performance all five product segments

25

6.2

Special Events

 

Appointment of Mr. Max Rangel as new CEO; first buyer reactions

25

7

FUNKO

 

3rd Q projection; Website searches

25

7.1

Company 4th Q sell-through assessment

 

December performance and 4th Q sell-through assessment Figurines versus other products

26

 

CAUTION

 

Copyright distribution restriction