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Klosters Toy Supply Chain Newsletter January 1, 2021

 

 

 

This article looks at toy retail sales in six key markets and on five continents between 2017 and 2020 plus a projection for 2021. I t also assesses the Pandemic impact in the same markets and continents.

 

It assesses the impact of the Pandemic and of Brexit on the UK and provides retail sales data between 2012 and 2020 with a projection to 2021

 

It assesses the impact of the $900 B stimulus packet on the U.S. toy market and provides retail sales by toy category between 2013 and 2020 with a projection for 2021

 

It measures the toy shelf space changes at WMT and TGT between end December 2016 and 2020 and by Company between 9/25/2017 and 12/24/2020 for Fashion Dolls, Action Figures, Construction Toys, Outdoor toys and Learning toys.

 

 

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Toy Market worldwide outlook

Retail sales history of the six key toy markets between 2017 and 2020 and outlook for 20212; same for the five Continents; Pandemic effect on toy sales seasonality in 2021

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Covid-19 Status worldwide

 

Status of the Pandemic in the six key toy markets and the five Continents

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U.S. Toy Market

 

Buyers’ assumptions regarding toy retail sales in 4th Q 2020 and 1st Q 2021; expected effect on toy sales of $900 Billion Stimulus package; retail sales history by toy category between 2013 and 2020 plus projection for 2021

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U.S. Toy Retailers

 

Wal-Mart and Target toy space changes between 12/25/2016 and 12/24/2020; store traffic

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U.S. TOY RETAILERS

 

 

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Fashion Doll Shelf Space

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 12/24/2020; shelf space allocated by the same two retailers to major IPs and Companies between 11/25/2020 and 12/24/2020

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Action Figure Shelf Space

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 12/24/2020; shelf space allocated by the same two retailers to major IPs and Companies between 11/25/2020 and 12/24/2020

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Construction Toys

Shelf space by company at Wal-Mart and Target on 11/25/2020 and 12/24/2020

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Outdoor Toys

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 12/24/2020; shelf space allocated by the same two retailers to major IPs and Companies between 11/25/2020 and 12/24/2020

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Learning Toys

 

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 12/24/2020; shelf space allocated by the same two retailers to major IPs and Companies between 11/25/2020 and 12/24/2020

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CAUTION

Distribution Restriction