Detailed Page Index Toy Supply Chain Newsletter August 2020

 

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Covid-19 Status worldwide

 

Covid-19 status and retail sales projection top six toy markets as of end of July; same data for the five Continents

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U.S. Toy Market

 

 

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2.1

Impact of Coronavirus on toy retail

 

Store traffic at the end of July; retailer toy inventory destocking

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2.2

Outlook for the U.S. Toy Market

 

Sales outlook Back-to-School, Halloween and Fourth Quarter; effect of unemployment on toy sales

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International Market

 

Chinese toy market; 2020 sales projection toy sales international

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The Pivot from Brick-and-Mortar to Online

Change in online purchases by consumers between March and July 2020; website traffic on toys for Wal-Mart, Target, Amazon, Barnes + Noble and eBay between March and July 2020

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U.S. Toy Retailers

 

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5.1

Amazon vs. Wal-Mart

Wal-Mart Shopify partnership

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5.2

Wal-Mart vs. Target

Toy shelf space changes between July 2016 and 2020.

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Fashion Doll Shelf Space

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 7/25/2020; shelf space allocated by the same two retailers to major IPs and Companies between 3/25/2020 and 6/25/2020

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Action Figure Shelf Space

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 7/25/2020; shelf space allocated by the same two retailers to major IPs and Companies between 3/25/2020 and 6/25/2020

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Construction Toys

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 6/25/2020 and 7/25/2020

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Outdoor Toys

Shelf space allocated to Blasters between 9/25/2017 and 7/25/2020; shelf space allocated to all participating manufacturers between June and July 2020

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Learning Toys

 

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 7/25/2020; shelf space allocated by the same two retailers to major IPs and Companies between 3/25/2020 and 6/25/2020

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Caution

Distribution Restriction