Page Index Klosters Toy Supply Chain Newsletter October 2019

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U.S. Toy Market

Harris Poll research re Millenials and their purchase intentions for the Holiday period; retail buyers caution regarding consumer confidence, digital purchases vs brick-and-mortar

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U.S. Toy Retailers market share

 

U.S. Toy retailer market share changes between 9/2017 and 9/2019

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Toy Market Worldwide

International market growth; Brazil, Indonesia and Africa vs. China; growth projection internationally 4th Q

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Retailer movie products adoption

 

Comparison movie toy product distribution August and September between Amazon, Wal-Mart, Target, J C Penney, Kohl’s, Party City and FAO; distribution of top IPs of Hasbro, Mattel, Spin Master and Funko in the same retailers in September

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TRU Kids

Appointment of CEO; new license; negative position of most manufacturers

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Amazon

Top 20 and top 100 products featured in Amazon’s Toy List

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Target

 

Continued problems with shelf maintenance

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Wal-Mart

 

Reason why Wal-Mart is gaining toy market share compared to Target

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WMT and TGT toy space

Changes in toy shelf space at the end of September between 2015 and 2019

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Fashion Doll 

Shelf Space

Total shelf space by toy company between 12/25/2017 [TRU, WMT, TGT] to 9/25/2019 [WMT, TGT]; shelf space by IP at WMT and TGT between 7/25/2019 and 9/25/2019

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Action Figure Shelf Space

 

Total shelf space by toy company between 12/25/2017 [TRU, WMT, TGT] to 9/25/2019 [WMT, TGT]; shelf space by IP at WMT and TGT between 7/25/2019 and 9/25/2019

 

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Construction Toys

 

Total shelf space at WMT and TGT by company comparing 7/25/2019 and 9/25/2019

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 Outdoor Toys

 

Total shelf space at WMT and TGT by company comparing 8/25/2019 and 9/25/2019; comparison shelf space devoted to category on 9/25/2017 [TRU, WMT, TGT] and 9/25/2019 [WMT and TGT

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Learning Toys

Total shelf space at WMT and TGT by company comparing 8/25/2019 and 9/25/2019; comparison shelf space devoted to category on 9/25/2017 [TRU, WMT, TGT] and 9/25/2019 [WMT and TGT

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CAUTION

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