Klosters Toy Supply Chain Newsletter October 1, 2020 - Page Index

 

 

  • This Newsletter looks at the latest sales estimates for the six largest toy markets and their Covid-19 performance and the same of both for the five Continents
  • It looks at Back to School as well as Buyers’ Holiday expectations and it provides their estimates of U.S. toy sales by category Jan to August and their estimates for the whole year
  • It reports Buyer purchase strategies for the remainder of the year – September, October, and November
  • It focuses on Europe and provides 2020 sales estimates for the 11 key markets as well as the total. It also assesses the Coronavirus status there. 
  • For U.S. retailers – September foot traffic, toy website searches by consumers,       

Page

#

Title

#

Title

Comments

1

1

Covid-19 Status worldwide

 

Covid-19 status and retail sales projection top six toy markets as of end of September; same data for the five Continents

3

2

U.S. Toy Market

 

Outlook Back-to-School, Halloween, and Holiday Season

3

2.1

Fourth Quarter Sales Outlook

 

Back to School performance; 2020 Holiday Toy Sales outlook

3

2.2

2020 Toy Sales Projections

U.S. sales projection by toy category for period January to August and for the full 2020 year

4

2.3

Buyers Purchase Strategies

Set in 3 phases – September, October, and November

5

2.4

  Toy Fairs Cancelled

 

Current status of all major toy fairs Europe, Hong Kong, and U.S. – longer term implications

5

3

International Market

 

Europe - Sales Projections key markets and current status of the pandemic

6

4

The Pivot from Brick-and-Mortar to Online

Changes in consumer behavior; developments in toy website traffic major retailers between 2/1/2020 to September 26, 2020

7

5

U.S. Toy Retailers

 

7

5.1

Wal-Mart vs. Target

Store traffic; toy shelf space changes between September 2016 and 2020.

8

6

Fashion Doll Shelf Space

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 9/25/2020; shelf space allocated by the same two retailers to major IPs and Companies between 5/25/2020 and 9/25/2020

9

7

Action Figure Shelf Space

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 9/25/2020; shelf space allocated by the same two retailers to major IPs and Companies between5/25/2020 and 9/25/2020

11

8

Construction Toys

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2020 and 8/25/2020

12

9

Outdoor Toys

Shelf space allocated to Blasters between 9/25/2017 and 9/25/2020; shelf space allocated to all participating manufacturers between 9/25/2020 and 8/25/2020

13

10

Learning Toys

 

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 9/25/2020; shelf space allocated by the same two retailers to major IPs and Companies between 8/25/2020 and 9/25/2020

14

 

Caution

Distribution Restriction

 
  •  
  •  
  •  
  •