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U.S. Toy Market

 

Toy Market growth – where NPD got it wrong. Retailer market share data 2017/9 to 2019/11. Assessment Black Friday sales and 4th Q projection

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Toy Market International

 

China toy market growth and that of other major toy markets; 4th Q projection

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Retailer movie products adoption

 

The chart shows the adoption of movie-related toys by seven U.S. toy retailers

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TRU Kids

 

Assessment of newly opened Chicago ToysRUs store

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Dollar Stores - Five Below

 

How the chain copes with tariff-caused cost increases

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Consumer preferences Amazon vs Wal-Mart; Amazon consumer shopping frequency changes; Physical retail market share history vs online 2017/9 to 2019/11 and Amazon First Party vs Third Party performances in the same time span

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Target

 

Toy Catalog issue and exclusions; Target toy market share

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Wal-Mart

 

Toy Catalog issue; Chinese expansion

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WMT and TGT Toy Space

 

Significant change in space allocated to toys

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Fashion Doll Shelf Space

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 11/25/2019; shelf space allocated by the same two retailers to major IPs and Companies between 7/25/2019 and 11/25/2019

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Action Figure Shelf Space

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 11/25/2019; shelf space allocated by the same two retailers to major IPs and Companies between 7/25/2019 and 11/25/2019

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Construction Toys

 

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 10/25/2019 and 11/25/20199

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Outdoor Toys

Shelf space allocated to Blasters between 9/25/2017 and 11/25/2019; shelf space allocated to all participating manufacturers between 10/25/2019 and 11/25/2019

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Learning Toys

 

Shelf space allocated to leading toy manufacturers by Wal-Mart and Target between 9/25/2017 and 11/25/2019; shelf space allocated by the same two retailers to major IPs and Companies between 7/25/2019 and 11/25/2019

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CAUTION

Distribution Restriction