The Klosters Toy Industry Assessment is published twice a year and this last issue is up to date to end of April 2017. It basically offers a total overview worldwide what moves and shakes the toy industry, the leading retailers and the publicly quoted toy companies – Mattel, Hasbro, Jakks, Spin Master, VTech/Leapfrog.
In its conclusions, the Toy Industry Assessment relies on three major sources. One is the Klosters Retailer Panel which includes the leading toy retailers and gathers data down to the individual IP on movement, inventory levels, shelf space plus store feedback on consumer reactions and supply chain issues.
The second are third-party toy manufacturers in China who produce for the leading toy companies and who brief me on supply chain issues, technical problems, manufacturing delays and which companies do not pay their bills.
The third are national buyers who provide color on the same companies and rank the top five brands in the Action Figure, Doll and Learning spaces. These rankings are published for the U.S., Canada and Mexico; in Europe for France, Germany, Italy, Spain, Sweden and the U.K.; and elsewhere for China, Hong Kong, India, Australia, New Zealand, Brazil and South Africa. The Assessment also looks at Toys To Life, a category that is totally oblivious to the fact that most experts had predicted its imminent death a year ago.