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U.S.Toy Market Outlook Fourth Quarter 2017

Thanksgiving and Cyber Monday in toy space; effect of TRU bankruptcy

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The effect of screen play on toy usage

The axiom that smart phone usage by kids negatively affects toy play is a fallacy

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The Importance of Impulse  Buys

Impact of impulse buys on toys on brick-and-mortar retail

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International Toy Market

Growth in the 4th quarter

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Toy Market Seasonality

Seasonality worldwide; hobby, toys and game stores most reliant on holiday season

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U.S. Retailer Toy Market Shares

By major retailer as well as brick-and-mortar versus online – 2011 to 2017/11

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Amazon

Importance of third party vendors; private label development in toy space

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Target

Closing, opening and remodeling stores; continued store management problems

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ToysRUs

Bankruptcy effect on traffic and market share; BestBuy and Barbie; store experience statistic ToysRUs versus others

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 Wal-Mart

Pricing Amazon vs. Wal-Mart; improved store management

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Dollar Stores

Dollar Tree store traffic

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WMT and TGT toy space

Shelf space metrics 11/2013 to 10/25/2017

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Fashion Doll Shelf Space

Shelf space metrics 11/2013 to 10/25/2017

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Action Figure Shelf Space

Shelf space metrics 11/2013 to 10/25/2017

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Construction Toys

Shelf space metrics 11/2013 to 10/25/2017

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Outdoor Toys

Shelf space metrics 11/2013 to 10/25/2017

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Learning Toys

Shelf space metrics 11/2013 to 10/25/2017, Mattel inroads

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Toys To Life

Shelf space metrics 11/2013 to 10/25/2017