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OVERALL CAVEATS

All projections are based on sell-through, not shipments, reported by 32 retailers in 18 countries – 9 retailers in 3 countries in North America; 10 retailers and 5 countries in Europe; 4 countries and  5 retailers in Asia; 2 retailers in 2 countries in the Pacific area;  2 countries and 3 retailers in Africa and the same in Latin America.

 

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4th Quarter Movies

 

Major toy movies and their box office performance 4th Quarter 2017 compared to 2018

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3

TOYSRUS

 

Impact of ToysRUs retailer inventory versus other toy retailers on shipments for 2018 and 2019

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4

Movies 2019

Toy-related movies scheduled for release in 2019

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5

Movies 2020

 

Toy-related movies scheduled for release in 2020

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6

MATTEL

 

 

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6.1

Hostile Takeover

MGAE plans to acquire Mattel

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6.2

Fourth Quarter Outlook

Overall assessment December and 4th Quarter prediction Mattel sell-through

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6.3

The  Boy/Girl Segment

 

3

 

Fourth Quarter Outlook

 

Overall assessment December and 4th Quarter prediction Boy/Girl segment

3

 

Top Fashion Doll IPs in each major market

Top 5 IP rankings at 32 major retailers in 18 leading toy markets

3

 

North America

 

Top 5 Fashion Doll IP rankings at 9 major retailers in 3 countries, market share changes

4

 

Europe

Top 5 Fashion Doll IP rankings at 10 major retailers in 5 countries, market share changes

5

 

AustralAsia, Latin America, Africa

Top 5 Fashion Doll IP rankings at 13 major retailers in 10 countries, market share changes

5

 

Fashion Dolls Worldwide

 

Overall developments and market share changes

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Special Events

 

Impact of the loss of the DC Comics license on Mattel and its longterm strategy

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6.4

Fisher Price

December sell-through worldwide and prediction for 4th Quarter

6

6.5

American Girl

December sell-through and prediction for 4th Quarter

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6.6

Mega

December sell-through worldwide and prediction for 4th Quarter; competitive inroads

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7

HASBRO

 

6

7.1

Fourth Quarter Outlook

Overall assessment December and 4th Quarter prediction Hasbro sell-through

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7.2

Boys’ Properties

 

6

 

Fourth Quarter Outlook

 

Overall assessment December and 4th Quarter prediction Boy segment

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Top Action Figure IPs in each major market

 

Top 5 IP rankings at 32 major retailers in 18 leading toy markets

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North America

 

Top 5 Action Figure IP rankings at 9 major retailers in 3 countries, market share changes

7

 

Europe

Top 5 Action Figure IP rankings at 10 major retailers in 5 countries, market share changes

9

 

AustralAsia, Latin America, Africa

Top 5 Action Figure IP rankings at 13 major retailers in 10 countries, market share changes

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Action Figures Worldwide

 

Overall developments and market share changes

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7.3

Girls properties

Overall assessment December and 4th Quarter prediction Girls segment; Disney Princess performance

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7.4

Preschool

Overall assessment December and 4th Quarter prediction Preschool segment; Sesame factor

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7.5

Games and Puzzles

 

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Fourth Quarter Outlook

 

Overall assessment December and 4th Quarter prediction Games segment

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Position in each major market

Hasbro’s position in each market surveyed

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North America

 

Hasbro’s ranking amongst top twenty IPs at 9 major retailers in 3 countries; market share changes April to December 2018

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Europe

Hasbro’s ranking amongst top twenty IPs at 10 major retailers in 5 countries; market share changes April to December  2018

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AustralAsia, Latin America, Africa

Hasbro’s ranking amongst top twenty IPs at 13 major retailers in 10 countries; market share changes April to December  2018

12

 

Hasbro Games Position Worldwide

Overall assessment; market share changes April to December 2018

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8

LEAPFROG/VTECH

 

12

8.1

Fourth Quarter Outlook

Overall assessment December and 4th Quarter prediction LF/VYech sell-through

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8.2

Top IPs in each major market

Top 5 Learning IP rankings at 32 major retailers in 18 leading toy markets

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North America

 

Top 5 Learning IP rankings at 9 major retailers in 3 countries, market share changes

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Europe

Top 5 Larning IP rankings at 10 major retailers in 5 countries, market share changes

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AustralAsia, Latin America, Africa

Top 5 Learning IP rankings at 13 major retailers in 10 countries, market share changes

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Learning Product Positions Worldwide:

 

Overall developments and market share changes

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9

JAKKS PACIFIC

Overall assessment December and 4th Quarter prediction Jakks sell-through

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10

TOYS TO LIFE

Final wrap-up

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11

SPIN MASTER

 

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11.1

Fourth Quarter Outlook

Overall assessment December and 4th Quarter prediction Spin Master sell-through; Gund factor

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Games, Activities and Plush - Fourth Quarter Outlook

 

Assessment December and 4th Quarter prediction Category sell-through; Gund factor

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Remote Control/ Interactive -  Fourth Quarter Outlook

 

Assessment December and 4th Quarter prediction Category sell-through

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Boys Action Figures and  HiTech - Fourth Quarter Outlook

Assessment December and 4th Quarter prediction Category sell-through

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Preschool and Girls  - Fourth Quarter Outlook

Assessment December and 4th Quarter prediction Category sell-through

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Outdoor - Fourth Quarter Outlook

Assessment December and 4th Quarter prediction Category sell-through

16

 

Special Events

 

DC Comics License and Bakugan relaunch

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12

FUNKO

 

Assessment December and 4th Quarter prediction Funko sell-through; shelf space expansion

16

 

Caution

Copyright and distribution restriction