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Contents

1

1

OVERALL CAVEATS

Forex, Inventory in transit or in DCs

1

2

MATTEL

 

1

2.1

ToysRUs

Impact on Mattel of TRU closures in five key regions around the world

1

2.2

First quarter performance

Sell-through performance first quarter  2018

1

2.3

The Boy/Girl Segment

 

2

 

Sales Projection

 

1st Q sell-through performance  – Barbie, Enchantimals, DC Super Hero GirlsI

2

 

Top IPs in each major market

 

 

3

 

North America:

 

Fashion Doll top 5 brands in North America – 3 countries and 6 key retailers; market share developments

3

 

Europe:

 

Fashion Doll top 5 brands in Europe – 6 countries and 10 retailers; market share developments

3

 

AustralAsia, Latin America, Africa

 

Fashion Doll top 5 brands in AustralAsia and Africa – 8 countries and 10 key retailers; market share developments

4

 

Fashion Dolls Worldwide

Worldwide market share developments MAT, HAS, MGA, Spin Master and Just Play

4

 

Other Events

 

Wrinkle in Time, Lara Croft, Role Model Barbie, Jurassic World and BoomCo

4

2.4

Fisher Price

Sell-through, developments; Learning Category, obsolete inventory

4

2.5

American Girl

 

Sell-through first quarter, success and failures in retail initiatives

4

2.6

Mega

 

Sell-through first quarter, inventory levels and shelf space issue

5

3

HASBRO

 

 

5

3.1

ToysRUs

Impact on Hasbro of TRU closures in five key regions around the world

5

3.2

First quarter performance

 

Sell-through, shipments, market share worldwide

5

3.3

Boys’ Properties

 

 

5

 

Sales Projection

Sell-through performance first quarter 2018

5

 

Top IPs in each major market

 

6

 

North America

 

Action Figures top 5 brands in North America – 3 countries and 6 key retailers; market share developments

6

 

Europe:

 

Action Figures top 5 brands in Europe – 6 countries and 10 retailers; market share developments

7

 

AustralAsia, South Africa, Latin America

Action Figures top 5 brands in AustralAsia and Africa – 8 countries and 10 key retailers; market share developments

8

 

Overall:

 

Worldwide market share developments HAS, MAT, Funko, Spin Master; Roblox by Jazwares and P J Masks by eOne.

8

 

Other Events

Infinity War Movie toys

8

3.4

Girls properties

 

Sell-through worldwide  first quarter 2018

8

3.5

 Preschool

 

Sell-through first quarter 2018

8

3.6

Games and Puzzles

 

 

8

 

Sales Projection

 

Sell-through and shipments 1st Quarter

8

 

Position in each major market

 

 

8

 

North America

 

Position of Hasbro Board Game brands amongst top 20 brands at 6 retailers surveyed. Hasbro market share

9

 

Europe

 

Position of Hasbro Board Game brands amongst top 20 brands at 10 retailers surveyed. Hasbro market share

9

 

Australasia, South Africa and Latin America:

 

Position of Hasbro Board Game brands amongst top 20 brands at 10 retailers surveyed. Hasbro market share

10

 

Overall

Market share changes worldwide

10

4

LEAPFROG/VTECH

 

10

 

First Quarter Performance

 

Sell-through 1st Quarter, inventory issue, TRU closure impact

10

 

Top IPs in each major market

 

 

10

 

North America

Learning products top 5 brands in North America – 3 countries and 6 key retailers; market share developments

11

 

Europe

Learning products top 5 brands in Europe – 6 countries and 10 retailers; market share developments

11

 

Australasia, South Africa and Latin America

Learning Products top 5 brands in AustralAsia and Africa – 8 countries and 10 key retailers; market share developments

12

 

Overall

Market share changes; Mattel, MGA, Melissa + Doug, Spin Master performance, secondary brands

12

5

JAKKS PACIFIC

 

MortBoard, sell-through first quarter

13

6

TOYS TO LIFE

 

Market shares March 2018; impact TRU closures on secondary brands

13

7

SPIN MASTER

 

Sell-through first quarter 2018, Gund acquisition

13

8

FUNKO

 

1st Quarter sell-through performanc3