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Contents

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1

OVERALL CAVEATS

Forex, Inventory in transit or in DCs

1

2

MATTEL

1

2.1

ToysRUs

Impact on Mattel of TRU closures in five key regions around the world

1

2.2

First quarter performance

Sell-through performance first quarter  2018

1

2.3

The Boy/Girl Segment

2

Sales Projection

1^st Q sell-through performance  – Barbie, Enchantimals, DC Super Hero GirlsI

2

Top IPs in each major market

3

North America:

Fashion Doll top 5 brands in North America – 3 countries and 6 key retailers; market share developments

3

Europe:

Fashion Doll top 5 brands in Europe – 6 countries and 10 retailers; market share developments

3

AustralAsia, Latin America, Africa

Fashion Doll top 5 brands in AustralAsia and Africa – 8 countries and 10 key retailers; market share developments

4

Fashion Dolls Worldwide

Worldwide market share developments MAT, HAS, MGA, Spin Master and Just Play

4

Other Events

Wrinkle in Time, Lara Croft, Role Model Barbie, Jurassic World and BoomCo

4

2.4

Fisher Price

Sell-through, developments; Learning Category, obsolete inventory

4

2.5

American Girl

Sell-through first quarter, success and failures in retail initiatives

4

2.6

Mega

Sell-through first quarter, inventory levels and shelf space issue

5

3

HASBRO

5

3.1

ToysRUs

Impact on Hasbro of TRU closures in five key regions around the world

5

3.2

First quarter performance

Sell-through, shipments, market share worldwide

5

3.3

Boys’ Properties

5

Sales Projection

Sell-through performance first quarter 2018

5

Top IPs in each major market

6

North America

Action Figures top 5 brands in North America – 3 countries and 6 key retailers; market share developments

6

Europe:

Action Figures top 5 brands in Europe – 6 countries and 10 retailers; market share developments

7

AustralAsia, South Africa, Latin America

Action Figures top 5 brands in AustralAsia and Africa – 8 countries and 10 key retailers; market share developments

8

Overall:

Worldwide market share developments HAS, MAT, Funko, Spin Master; Roblox by Jazwares and P J Masks by eOne.

8

Other Events

Infinity War Movie toys

8

3.4

Girls properties

Sell-through worldwide  first quarter 2018

8

3.5

 Preschool

Sell-through first quarter 2018

8

3.6

Games and Puzzles

8

Sales Projection

Sell-through and shipments 1st Quarter

8

Position in each major market

8

North America

Position of Hasbro Board Game brands amongst top 20 brands at 6 retailers surveyed. Hasbro market share

9

Europe

Position of Hasbro Board Game brands amongst top 20 brands at 10 retailers surveyed. Hasbro market share

9

Australasia, South Africa and Latin America:

Position of Hasbro Board Game brands amongst top 20 brands at 10 retailers surveyed. Hasbro market share

10

Overall

Market share changes worldwide

10

4

LEAPFROG/VTECH

10

First Quarter Performance

Sell-through 1st Quarter, inventory issue, TRU closure impact

10

Top IPs in each major market

10

North America

Learning products top 5 brands in North America – 3 countries and 6 key retailers; market share developments

11

Europe

Learning products top 5 brands in Europe – 6 countries and 10 retailers; market share developments

11

Australasia, South Africa and Latin America

Learning Products top 5 brands in AustralAsia and Africa – 8 countries and 10 key retailers; market share developments

12

Overall

Market share changes; Mattel, MGA, Melissa + Doug, Spin Master performance, secondary brands

12

5

JAKKS PACIFIC

MortBoard, sell-through first quarter

13

6

TOYS TO LIFE

Market shares March 2018; impact TRU closures on secondary brands

13

7

SPIN MASTER

Sell-through first quarter 2018, Gund acquisition

13

8

FUNKO

1^st Quarter sell-through performanc3