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1

OVERALL CAVEATS

Projections based on sell-through, not shipments. Does not include impact of Forex.

1

2

MATTEL

 

1

2.1

ToysRUs

Revision of impact on Mattel sales due to TRU closures

1

2.2

MGAE’s attempt to buy Mattel

Exchange of correspondence between Isaac Larian and Chris Sinclair plus Isaac Larian’s final assessment

4

2.3

A tale from Brazil – what went wrong for Mattel there

More color on management failures in Brazil

5

2.4

Second Quarter Outlook

Quarterly sell-through projection on the basis of Retail Panel data for April and May with and without ToysRUs impact

5

2.5

The  Boy/Girl Segment

 

5

 

Sales Projection 2nd Quarter

Quarterly sell-through projection on the basis of Retail Panel data for April and May with and without ToysRUs impact

5

 

Top Fashion Doll IPs in each major market

The top Fashion Dolls at 28 major retailers in 17 leading toy markets at the end of May

5

 

North America

Market share changes, winners and losers

6

 

Europe

Market share changes, winners and losers

7

 

AustralAsia, Latin America, Africa

Market share changes, winners and losers

7

 

Fashion Dolls Worldwide

 

Market share changes, winners and losers

7

2.6

Fisher Price

Sell-through April and May, competition

8

2.7

American Girl

Problems, TRU impact, sell-through rate in April and May

8

2.8

Mega

Problems, TRU impact, sell-through rate April and May

8

3

HASBRO

 

8

3.1

ToysRUs

 

Revision of impact on Habro sales due to TRU closures

8

3.2

Second quarter outlook

Quarterly sell-through projection on the basis of Retail Panel data for April and May with and without ToysRUs impact

8

3.3

Boys’ Properties

 

8

 

Sales Projection second quarter

Quarterly sell-through projection on the basis of Retail Panel data for April and May with and without ToysRUs impact

8

 

Top IPs in each major market

 

The top Action Figures at 28 major retailers in 17 leading toy markets at the end of May

9

 

North America

Market share changes, winners and losers

9

 

Europe

Market share changes, winners and losers

10

 

AustralAsia, Latin America, Africa

Market share changes, winners and losers

11

 

Action Figures Worldwide

 

Market share changes, winners and losers

11

 

Other Events

Power Rangers worldwide revenue estimates; Han Solo performance

12

3.4

Girls properties

Sell-through estimates April and May

12

3.5

Preschool

Sell-through estimates April and May

12

3.6

Games and Puzzles

 

12

 

Sales Projection

 

Sell-through April and May

12

 

Position in each major market

 

At 28 major retailers in 17 leading toy markets at the end of May

12

 

North America

Market share changes

13

 

Europe

Market share changes

13

 

AustralAsia, Latin America, Africa

Market share changes

14

 

Hasbro Games Position Worldwide

Market share changes end of May versus end of April

14

4

LEAPFROG/VTECH

 

 

14

 

First Quarter Performance

 

Annual Report versus sell-through performance; trends governing consoles versus toys

14

 

Top IPs in each major market

The top Learning brands at 28 major retailers in 17 leading toy markets at the end of May

14

 

North America

Market share changes, winners and losers

15

 

Europe

Market share changes, winners and losers

16

 

AustralAsia, Latin America, Africa

Market share changes, winners and losers

16

 

Learning Product Positions Worldwide

Winners and Losers

17

5

JAKKS PACIFIC

 

In credible 2 progress; April and May sell-through performance overall with and without ToysRUs impact

17

6

TOYS TO LIFE

 

Shelf space changes; trend towards online

17

7

SPIN MASTER

First Quarter shipments versus sell-through; April and May sell-through with and without TRU impact;  Hatchimals, Rusty Rivets and Meccano

17

8

FUNKO

First Quarter shipments versus sell-through; April and May sell-through with and without TRU impact;  Nights at Freddy’s progress; 5 Star Line