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OVERALL CAVEATS

All projections are based on sell-through, not shipments, reported by 32 retailers in 18 countries – 9 retailers in 3 countries in North America; 10 retailers and 5 countries in Europe; 4 countries and  5 retailers in Asia; 2 retailers in 2 countries in the Pacific area;  2 countries and 3 retailers in Africa and the same in Latin America.

 

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2

SEASONALITY

 

Importance of December toy sales

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3

TOYSRUS

 

Impact on major toy manufacturers of TRU store closures fourth quarter and whole year 2018

2

4

MATTEL

 

2

4.1

Fourth Quarter Outlook

 

November sell-through and 4th quarter outlook

2

4.2

The  Boy/Girl Segment

 

2

 

Fourth Quarter Outlook

 

November sell-through and 4th quarter outlook

2

 

Top Fashion Doll IPs in each major market

 

 

2

 

North America:

 

Top five IPs at nine toy retailers in 3 North American countries; market share changes; top IPs market shares U.S. between 9/30/2017 and 11/31/2018

3

 

Europe:

 

Top five IPs at 10 toy retailers in 5 European countries; market share changes

4

 

AustralAsia, Latin America, Africa

 

 

Top five IPs at 13 retailers in 10 countries – Asia, Pacific, Africa and Latin America; market share changes

4

 

Fashion Dolls Worldwide

 

Performance worldwide Mattel, Hasbro, MGAE, Just Play and Spin Master

4

4.3

Fisher Price

 

November performance and 4th Quarter outlook

5

4.4

American Girl

 

November performance and 4th Quarter outlook

5

4.5

Mega

 

November performance and 4th Quarter outlook

5

5

HASBRO

 

 

5

5.1

Fourth Quarter Outlook

November sell-through and 4th quarter outlook

5

5.2

Boys’ Properties

 

5

 

Fourth Quarter Outlook

Sell-through projection for 4th Quarter; impact of movies; Nerf competition

5

 

Top Action Figure IPs in each major market

 

 

5

 

North America:

 

Top five IPs at nine toy retailers in 3 North American countries; market share changes

6

 

Europe:

 

Top five IPs at 10 toy retailers in 5 European countries; market share changes

7

 

AustralAsia, Latin America, Africa

 

 

Top five IPs at 13 retailers in 10 countries – Asia, Pacific, Africa and Latin America; market share changes

8

 

Action Figures Worldwide

 

Performance worldwide Hasbro, Mattel, Jakks Pacific, Spin Master, Funko, Jazwares and eOne

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5.3

Girls properties

November sell-through of Dis Princess and of the entire category; 4th Quarter outlook; Dis Princess market share develpment

8

5.4

Preschool

 

November sell-through and 4th Quarter outlook; Sesame performance versus rest of category

8

5.5

Games and Puzzles

 

 

8

 

Fourth Quarter Outlook

 

November sell-through and 4th Quarter outlook; difference in performance between Regular Games and Franchise Games.

8

 

Position in each major market

 

 

 9

 

North America:

 

Hasbro’s ranking in the top 20 IPs at 9 retailers in 3 North American countries, market share change

 9

 

Europe:

 

Hasbro’s ranking in the top 20 IPs at 10 retailers in 5 European countries; market share change

  10

 

AustralAsia, Latin America, Africa

 

 

Hasbro’s ranking in the top 20 IPs at 13  retailers in 10 countries in Asia, Pacific, Africa and Latin America; market share change

11

 

Hasbro Games Position Worldwide

Hasbro’s market share changes

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6

LEAPFROG/VTECH

 

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6.1

Fourth Quarter Outlook

 

November performance and4th Quarter outlook

11

6.2

Top IPs in each major market

 

 

11

 

North America:

 

Top five IPs at ninet toy retailers in 3 North American countries; market share changes; advances by smaller companies

12

 

Europe:

 

Top five IPs at 10 toy retailers in 5 European countries; market share changes

13

 

AustralAsia, Latin America, Africa

 

 

Top five IPs at 13 retailers in 10 countries – Asia, Pacific, South Africa and Latin America; market share changes

14

 

Learning Product Positions Worldwide

Market share changes

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7

JAKKS PACIFIC

 

November sell-through and 4th Quarter outlook; Meisheng talks

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8

TOYS TO LIFE

 

 

14

9

SPIN MASTER

 

14

9.1

Third Quarter Performance and Fourth Quarter Outlook

 

3rd quarter sell-through performance versus reported shipments; November performance and outlook 4th Quarter

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Games, Activities and Plush - Fourth Quarter Outlook

 

 

15

 

Remote Control/ Interactive -  Fourth Quarter Outlook

 

November performance and outlook 4th Quarter

15

 

Boys Action Figures and  HiTech - Fourth Quarter Outlook

 

November performance and outlook 4th Quarter

15

 

Preschool and Girls  - Fourth Quarter Outlook

 

November performance and outlook 4th Quarter

15

 

Outdoor - Fourth Quarter Outlook

 

November performance and outlook 4th Quarter

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10

FUNKO

 

November sell-through and projection for 4th Quarter; shelf space changes

15

 

Caution

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