Page

#

Title

#

Title

Contents

1

1

Toy Market Worldwide

Worldwide growth 2017 and forecast for 2018; Channel distribution shift

1

2

Effect of a Tariff on Toys

Impact of a 25% tariff increase in the U.S. on costs, pricing, and toy shipments

2

3

Toy Market Seasonality

Impact of consumer hoarding of TRU clearance products on 2018 seasonality pattern

2

4

ToysRUs Status

Status as of June 30; impact of store closures

2

5

Retailer Market Shares post-TRU

U.S. Retailer market share developments by month between September 2017 and June 2018

3

6

Party City

 

Retailer will open pop-up stores to augment its current toy position; tests expansion of category in existing stores

3

7

Amazon

 

Performance versus other online retailers; reaction to Wal-Mart’s acquisition of Flipkart India

4

8

Target

Benefit of TRU closures; shelf management

4

9

Wal-Mart

New store format in China

5

10

Dollar Stores

Five Below,Dollar General and Dollar Tree toy performance

5

11

WMT and TGT toy space

Sharp increase in toy space

5

12

Fashion Doll Shelf Space

Shelf space by IP between 2/25 and 6/25/2018

7

13

Action Figure Shelf Space

Shelf space by IP between 2/25 and 6/25/2018

7

14

Construction

Shelf space at Wal-Mart and Target by major IP comparing February and June 2018

8

15

Outdoor Toys

 

Shelf space changes for Nerf for May and June in 2016, 2017 and 2018

9

16

Learning Toys

Shelf space comparison February 2018 and May/June 2018 for major companies at Wal-Mart, Target and ToysRUs [TRU only February]

10

17

Toys To Life

Shelf space position at Target and Wal-Mart on 6/25/2018