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Contents

1

1

U.S. Toy Market

Halloween, buyer sentiment for fourth quarter

1

2

Toy Market Worldwide

Worldwide market size and fourth quarter growth expectation

1

3

ToysRUs Update

 

ToysRUs closure impact; migration to other retailers.; other consequences of TRU management actions

3

4

The Toy Tariff issue

Buyer actions and expectations

3

5

Party City

Efforts and activities designed to gain market share in the U.S. toy space

3

6

J C Penney

Efforts and activities designed to gain market share in the U.S. toy space

3

7

Kohl’s

Efforts and activities designed to gain market share in the U.S. toy space

3

8

Amazon

Efforts and activities designed to gain market share in the U.S. toy space

4

9

Michaels

Efforts and activities designed to gain market share in the U.S. toy space

4

10

Target

Efforts and activities designed to gain market share in the U.S. toy space

4

11

Wal-Mart

Efforts and activities designed to gain market share in the U.S. toy space

5

12

Dollar Stores

Efforts and activities designed to gain market share in the U.S. toy space

5

13

WMT and TGT toy space

Shelf space devoted to toys between 7/25/2018 to 9/25/2018 and at the end of September in 2015, 2016 and 2017

5

14

Fashion Doll Shelf Space

Shelf space at WMT and TGT by IP between 4/25/2018 and 9/25/2018

6

15

Action Figure Shelf Space

Shelf space at WMT and TGT by IP between 4/25/2018 and 9/25/2018

7

16

Construction Toys

Shelf space at WMT and TGT by IP at the end of August and end of September 2018

8

17

Outdoor Toys

 

Shelf space at WMT and TGT by Nerf and its major competitors at the end of August and end of September 2018

9

18

Learning Toys

 

Shelf space at WMT and TGT by major Learning Space competitors at the end of August and end of September 2018

9

19

Toys To Life

 

Status at WMT and TGT

10

 

CAUTION

Copyrighted Publication