Lutz is a Swiss who came to the U.S. the long way around - from a small alpine village in Switzerland to Asia, then the UK and Belgium, then Australia and Brazil. His background can be summarized by three concepts - CEO, packaged consumer goods, turn-arounds.
Lutz is multi-lingual - he speaks fluently Swiss German, English, German, French. Thai and serviceable Portugnol and Lao. He was educated on three continents including North America at Harvard. He is also a member of MENSA.
His skills include overseas sourcing, logistics, guerilla marketing and "big box" selling in addition to the normal skills one would expect from a senior manager of medium-sized manufacturing units.
He has since 1984 held the following positions:
1984 - 1987 CEO of DKSH [USA], a Swiss-owned mini-conglomerate and a turn-around. By getting into Wal-Mart's toy aisle with a new concept - crafts for children - which turned into the Activity Kit Category we know today, the turn-around was successful. Was also President of Fogal USA, Fogal California and Fogal Canada.
1987 - now President of Klosters Trading Corporation - Lutz founded this consulting company to achieve two things. One was to provide competitive intelligence to large financial entities interested in the CPG space; and the other to assist companies in need of help in the areas of new product development, sales and marketing.
CEO Pastime Industries Inc from 1997 to 2001 -
Pastime was a turn-around, a company that had been delisted by Wal-Mart, Target, ToysRUs and many others. Lutz' team invented the "Children make their own Candies" and then "Children make their own beauty aids" activity kit concepts and placed these in Wal-Mart, Target, ToysRUs, Costco and many others.
CEO of OSI International from 2000 to 2001 -
a small private label manufacturer of scents which again was a turn-around. The company was successfully sold.
Court-appointed Chief Financial Agent [CFA] for a toy manufacturer in Chapter 11 from 2002 to 2003.
President of Klosters Trading Corporation from 2003 to today -
Provision of business intelligence to large financial institutions - banks, hedge funds, venture capital companies - in the toy, video game, craft and consumer electroncis space